Commissioned by Gucci to present the iconic ACE sneaker as a part of the #24HourAce social media campaign where an initiative was to diversify the messaging around the ACE. The Gucci Ace sneaker makes its entrance inside a drained swimming pool worn by listless adolescents who walk along the pool lanes, run across tiled surfaces, and play alongside slithering reptiles. The peripatetic wanderings give way to a locker room rave, breathing new life into the pool party and proving that concrete and techno are a match made in heaven.
CLIENT
Gucci
DIRECTOR
Adam Csoka Keller
DIRECTOR OF PHOTOGRAPHY
Igor Smitka
PHOTOGRAPHY
Evelyn Bencicova
SOUND DESIGN
Arielle Esther
CAST
Nat, Jakub, Marina
PRODUCTION
Sixth Finger Studio
Commissioned by Gucci to present the iconic ACE sneaker as a part of the #24HourAce social media campaign where an initiative was to diversify the messaging around the ACE. The Gucci Ace sneaker makes its entrance inside a drained swimming pool worn by listless adolescents who walk along the pool lanes, run across tiled surfaces, and play alongside slithering reptiles. The peripatetic wanderings give way to a locker room rave, breathing new life into the pool party and proving that concrete and techno are a match made in heaven.
CLIENT
Gucci
DIRECTOR
Adam Csoka Keller
DIRECTOR OF PHOTOGRAPHY
Igor Smitka
PHOTOGRAPHY
Evelyn Bencicova
SOUND DESIGN
Arielle Esther
CAST
Nat, Jakub, Marina
PRODUCTION
Sixth Finger Studio
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